MA – Art Museum

The MA Art Museum of Rouyn-Noranda sought to reaffirm its presence within the city’s urban fabric by installing a distinctive illuminated sign on its new entrance, visible both day and night. To achieve this goal, a channel letter sign was developed that combines aesthetics, technology, and functionality. This project posed both creative and technical challenges aimed at creating a strong visual landmark that reflects the museum’s modernity and cultural significance. 

The sign’s structure was custom-built to wrap around the building’s corner. A specially designed aluminum frame allowed for seamless integration into the existing architecture. This angular configuration provides optimal visibility from multiple vantage points. The illuminated letters, each 48 inches high, are installed on two building façades: one reading “MUSÉE” (284″ x 62″) and the other “D’ART” (244″ x 62″). Their impressive size and strategic placement ensure maximum legibility, even from a distance. 

The aluminum housings feature clear acrylic faces that reveal dynamic RGB lighting powered by LED modules. This system offers endless possibilities for color and light sequences, allowing the museum to adapt the sign’s appearance to suit exhibitions, seasons, or cultural events. This customizable feature gives the installation an interactive and evolving quality, perfectly aligned with the museum’s vibrant programming. 

Beyond visual impact, the project stood out for its attention to detail and durability. The materials were carefully selected for their weather resistance and sleek, elegant finish. Plastic mouldings were used to frame the letters, adding both refinement and strength to the structure. 

The sign was installed with great precision to ensure proper stability and balanced illumination. The quality of the lighting enhances the MA’s evening presence and underscores its role as a major cultural hub in Rouyn-Noranda. 

This project represents a successful collaboration between the MA Art Museum and Reflecteur, united in their goal to create signage worthy of the museum’s cultural ambitions. More than just a sign, it is a true visual marker, an emblem of the region’s artistic vitality. With this achievement, the MA now benefits from a powerful communication tool that is both architectural and technological, enriching its image and reinforcing its presence within the city.