About

Complete expertise: From design to fabrication

 

Made up of passionate and experienced professionals, our team works hand in hand to deliver innovative, high-quality solutions to our clients. Each team member brings their unique touch and dedication, ensuring personalized and efficient service. It is important for us to find custom sign solutions that meet your needs. Together, we’re committed to making your projects shine. 

In Our Image

Purpose

Leave a lasting visual mark on urban spaces

Vision

Give our collaborators the freedom to grow and contribute to the visual appeal of our community through architecture, public art, and diverse signage projects.

The essence of our expertise

Flexibility

Being open and adaptable to change allows us to meet evolving needs while encouraging versatility and organizational agility. 

Creativity

We promote innovation, problem-solving, and the expression of original ideas to turn challenges into opportunities. 

Collaboration

Working in synergy helps us build trust-based relationships and reach common goals together. 

A multidisciplinary team

genevieve

Geneviève
G. L'Heureux

Co-owner / Estimator
genevieve

Geneviève
G. L'Heureux

Co-owner / Estimator

Organized, sharp-eyed, and deeply attentive, Geneviève is one of Reflecteur’s two pillars. She guides the team with a clear vision, meticulously plans each project, and ensures every detail is covered to guarantee client satisfaction. 

marc-andre

Marc-André
Dupuis

Co-owner / Estimator
marc-andre

Marc-André
Dupuis

Co-owner / Estimator

Visionary, proactive, and open-minded, Marc-André is the other pillar of Reflecteur. He leads the team with outstanding leadership, drives innovation, and ensures every project is completed, never left hanging. 

jean-noel

Jean-Noël
Paquette

Sign Fabricator
jean-noel

Jean-Noël
Paquette

Sign Fabricator

A signage expert with 40 years of experience, Jean-Noël brings your signage projects to life with unmatched skill and precision. 

Join our team
francois-pierre

François-Pierre
Fournier

Installer
francois-pierre

François-Pierre
Fournier

Installer

Friendly and fully committed, François-Pierre stands out for his helpfulness and proactive spirit. He consistently promotes a positive image of the company by giving his best. 

jeffrey

Jeffrey
Morin

Installer
jeffrey

Jeffrey
Morin

Installer

With an exceptional eye for detail, Jeffrey thoroughly analyzes every project to find the best installation approach, always in pursuit of excellence. 

audrey

Audrey
Lambert

Vinyl Installer
audrey

Audrey
Lambert

Vinyl Installer

Efficient and team-spirited, Audrey never lets a detail slip by. She always sees every project through, nothing is ever postponed. 

marie-pierre

Marie-Pier
Dufresne

Industrial Painter – Graphic Designer
marie-pierre

Marie-Pier
Dufresne

Industrial Painter – Graphic Designer

Versatile and resourceful, Marie-Pier is involved in nearly every step of production. She’s Reflecteur’s Swiss army knife. 

reflecteur employes_mars 2025_Sylvie

Sylvie
Crépeault

Designer / Project Manager
reflecteur employes_mars 2025_Sylvie

Sylvie
Crépeault

Designer / Project Manager

A natural positive leader, Sylvie designs and plans your projects with precision and an impeccable work ethic. 

joseanne

Joséanne
Michaud

Designer / Project Manager
joseanne

Joséanne
Michaud

Designer / Project Manager

Inventive and quick-thinking, Joséanne brings your most complex and daring projects to life with original ideas and creative solutions. 

sarah

Sarah
Brown

Administrative Assistant
sarah

Sarah
Brown

Administrative Assistant

Sarah is Reflecteur’s administrative backbone. She handles accounting and office management with efficiency and organization. Her sharp mind and multitasking skills make her a key team player. 

joanie

Joanie
Gilbert

Coordinator
joanie

Joanie
Gilbert

Coordinator

The installation coordinator, Joanie supports every team member. Her professionalism and friendliness help drive projects to success. 

christine

Christine
Charpentier

Designer / Project Manager
christine

Christine
Charpentier

Designer / Project Manager

The newest addition to the team, Christine brings several years of signage industry experience. Her fresh perspective and innovative ideas bring new energy and creativity to the group.

Paul

Paul
Zongo

Production Operator
Paul

Paul
Zongo

Production Operator

Master of precision machinery, he transforms every material into custom projects. Positive and determined, he enjoys finding solutions and learning more, always with a smile.

Responsible company

At Reflecteur, sign-making goes far beyond design and installation, it’s built on a culture of empowerment. Inspired by the “liberated company” model, our management style breaks away from traditional hierarchies to give every team member real decision-making power, whether in graphic design, fabrication, or the installation of illuminated signs and wayfinding systems. 

Out with rigid hierarchies, hello autonomy! Everyone is encouraged to take initiative and get fully involved, whether it’s developing new exterior or interior signage solutions or continually improving our work methods. By unlocking each person’s potential, we cultivate a dynamic, innovative environment where creativity serves the visibility of businesses throughout Abitibi-Témiscamingue and Northeastern Ontario. 

In a spirit of collaboration and flexibility, this organizational model allows everyone to express themselves and contribute actively to our shared success. It creates a more balanced and sustainable work environment, where employee well-being is a top priority. By valuing everyone’s engagement and expertise, we ensure not only stronger company performance but also a positive contribution to the evolution of the signage industry. 

Equipment

At Reflecteur, we’re proud to offer personalized solutions for your commercial signage and wayfinding needs. Our workshop is equipped with cutting-edge technology to produce high-quality illuminated signs, pole signs, and sculpted signage. Every project is custom-built using state-of-the-art equipment, ensuring long-lasting and visually striking results. 

We use precision machines such as the AXYZ router for material cutting, the YWDS letter bender for molded letters, and a paint booth for professional finishes. Our MIG welders allow us to work with aluminum and steel, ensuring strong and durable structures for both outdoor and indoor signage. 

Large-format printing is handled with our Oki printer, ideal for creating professional, oversized signs. We also use a Graphtec cutter for vinyl lettering and a Kala Mistral laminator to extend the life of your signs. Finally, installations are carried out safely with our Télélift bucket truck and Elliott crane, ensuring flawless results throughout Abitibi-Témiscamingue and Northeastern Ontario. 

Licenses and certifications

For us, excellence and compliance with the highest industry standards are essential. Our licenses and affiliations reflect our commitment to providing the highest quality products and services to our clients. 

 

UL Certification for Electrical Sign Fabrication

 

This certification ensures that our illuminated signs are built according to the strictest safety standards. You can trust the safety and reliability of our products.

 

RBQ License – Specialized Contractor Categories 2.7 and 11.2 

 

This license confirms our skills and expertise in completing signage and specialized projects. It proves our commitment to adhering to the most rigorous construction and installation standards. 

Membership

As members of recognized professional associations, we are committed to upholding industry best practices, with a particular focus on safety and excellence. Our affiliations demonstrate our dedication to staying at the forefront of trends and innovations, to deliver signage that is high-performing and technologically advanced.