{"id":2783,"date":"2026-04-08T07:32:02","date_gmt":"2026-04-08T11:32:02","guid":{"rendered":"https:\/\/reflecteur.ca\/financing-your-signage-a-strategic-lever-for-your-business\/"},"modified":"2026-04-08T08:22:01","modified_gmt":"2026-04-08T12:22:01","slug":"financing-your-signage-a-strategic-lever-for-your-business","status":"publish","type":"post","link":"https:\/\/reflecteur.ca\/en\/financing-your-signage-a-strategic-lever-for-your-business\/","title":{"rendered":"R\u00e9flecteur: 20 Years of Lighting Up Our Region, One Project at a Time"},"content":{"rendered":"<header class=\"page-hero page-hero- hero-size-cpt_single progressive-fade-in\">\n\n\t<div class=\"hero-inner content-width\">\n\n\t\t\n\t\t<div class=\"content-block progressive-fade-in-element progressive-fade-in-element-1\">\n\t\t\t<div class=\"content-block-inner\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"text wysiwyg\"><p>Twenty years ago, in 2005, Marc-Andr\u00e9 Dupuis took over the family business, Enseignes M\u00e9dia-Pub, and renamed it Installations M\u00e9dia-Pub. At the time, the team consisted of eight passionate individuals ready to take on any challenge. Their hands, creativity, and pride would soon transform the fa\u00e7ades and streets of our region.<\/p>\n<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\n<\/header>\n\n\n<section id=\"block_bb18336d09a9d805ddfadda3ac5016cd\" class=\"page-block page-block-image-text-juxta progressive-fade-in page-block-margin-standard page-block-bg-none image-type-default image-position-left\">\n\n\t\n\t\n\t<div class=\"page-block-inner content-width\">\n\n\t\t<div class=\"block-image-text\">\n\t\t\t<div class=\"block-section block-text progressive-fade-in-element progressive-fade-in-element-1\">\n\n\t\t\t\t\t\t\t\t<div class=\"page-block-title\">\n\t\t\t\t\t<div class=\"count count-number font-title\">2006<\/div>\n\n\t\t\t\t\t<h2 class=\"title title-2\">The Project That Changed Everything<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"the-block-text wysiwyg\">\n\t\t\t\t\t<p>The following year, the company secured a major contract: the rebranding of Sobeys across nearly forty locations. Alongside this, ADL was acquired, and the team found itself coordinating a large-scale project. For Marc-Andr\u00e9 and his team, it was their first major regional undertaking and the beginning of a strong reputation in the signage and wayfinding industry.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"block-section block-image progressive-fade-in-element progressive-fade-in-element-2\">\n\n\t\t\t\t\n\t\t\t\t<span class=\"block-image-link link-type-enlarge no-link\">\n\n\t\t\t\t\t<div class=\"block-image-wrapper rounded  wrap-fit-square-image\">\n\n\t\t\t\t\t\t<img data-src-small=\"\" width=\"\" height=\"\" data-src-medium=\"\" data-width-medium=\"\" data-height-medium=\"\" data-src-large=\"\" data-width-large=\"\" data-height-large=\"\" data-src-xlarge=\"\" data-width-xlarge=\"\" data-height-xlarge=\"\" class=\"the-block-image img-check fit-image lazy\" alt=\"\">\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"watermark\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section>\n\n\n\n<section id=\"block_43e4d06f3481835586cd172c2915bbf2\" class=\"page-block page-block-image-text-juxta progressive-fade-in page-block-margin-standard page-block-has-bg-color page-block-bg-yellow image-type-default image-position-right\">\n\n\t\n\t\n\t<div class=\"page-block-inner content-width\">\n\n\t\t<div class=\"block-image-text\">\n\t\t\t<div class=\"block-section block-text progressive-fade-in-element progressive-fade-in-element-1\">\n\n\t\t\t\t\t\t\t\t<div class=\"page-block-title\">\n\t\t\t\t\t<div class=\"count count-number font-title\">2013<\/div>\n\n\t\t\t\t\t<h2 class=\"title title-2\">Genevi\u00e8ve Steps In<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"the-block-text wysiwyg\">\n\t\t\t\t\t<p>The arrival of Genevi\u00e8ve G. L\u2019Heureux as co-owner marked a new chapter. Together, Marc-Andr\u00e9 and Genevi\u00e8ve brought fresh energy to the company, combining vision, discipline, and boldness. That same year, the acquisition of a boom truck allowed the team to take on more ambitious installations and tackle technical challenges that once seemed out of reach.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"block-section block-image progressive-fade-in-element progressive-fade-in-element-2\">\n\n\t\t\t\t\n\t\t\t\t<a href=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/reunion-de-production-1400x933.jpg\" title=\"Enlarge image\" class=\"block-image-link link-type-enlarge lightbox is-link\">\n\n\t\t\t\t\t<div class=\"block-image-wrapper rounded  wrap-fit-square-image\">\n\n\t\t\t\t\t\t<img data-src-small=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/reunion-de-production-350x350.jpg\" width=\"350\" height=\"350\" data-src-medium=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/reunion-de-production-750x750.jpg\" data-width-medium=\"750\" data-height-medium=\"750\" data-src-large=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/reunion-de-production-1200x1200.jpg\" data-width-large=\"1200\" data-height-large=\"1200\" data-src-xlarge=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/reunion-de-production-1200x1200.jpg\" data-width-xlarge=\"1200\" data-height-xlarge=\"1200\" class=\"the-block-image img-check fit-image lazy landscape\" alt=\"\">\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"watermark\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section>\n\n\n\n<section id=\"block_c6901370b1dbfcdd03b03e0a5a6d9a7b\" class=\"page-block page-block-image-text-juxta progressive-fade-in page-block-margin-standard page-block-bg-none image-type-default image-position-left\">\n\n\t\n\t\n\t<div class=\"page-block-inner content-width\">\n\n\t\t<div class=\"block-image-text\">\n\t\t\t<div class=\"block-section block-text progressive-fade-in-element progressive-fade-in-element-1\">\n\n\t\t\t\t\t\t\t\t<div class=\"page-block-title\">\n\t\t\t\t\t<div class=\"count count-number font-title\">2017<\/div>\n\n\t\t\t\t\t<h2 class=\"title title-2\">Technology Meets Creativity<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"the-block-text wysiwyg\">\n\t\t\t\t\t<p>Always on the lookout for innovative technology, R\u00e9flecteur invested in 2017 in the largest printer in the region, opening the door to more detailed and highly customized creations. The following year, the company acquired a specialized machine for manufacturing channel letters\u2014a key milestone that enabled the production of unique, durable signage with strong visual impact. These investments perfectly reflect the company\u2019s philosophy: to never stop pushing the boundaries of creativity.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"block-section block-image progressive-fade-in-element progressive-fade-in-element-2\">\n\n\t\t\t\t\n\t\t\t\t<a href=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/aline-au-travail-1400x933.jpg\" title=\"Enlarge image\" class=\"block-image-link link-type-enlarge lightbox is-link\">\n\n\t\t\t\t\t<div class=\"block-image-wrapper rounded  wrap-fit-square-image\">\n\n\t\t\t\t\t\t<img data-src-small=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/aline-au-travail-350x350.jpg\" width=\"350\" height=\"350\" data-src-medium=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/aline-au-travail-750x750.jpg\" data-width-medium=\"750\" data-height-medium=\"750\" data-src-large=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/aline-au-travail-1200x1200.jpg\" data-width-large=\"1200\" data-height-large=\"1200\" data-src-xlarge=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/aline-au-travail-1200x1200.jpg\" data-width-xlarge=\"1200\" data-height-xlarge=\"1200\" class=\"the-block-image img-check fit-image lazy landscape\" alt=\"\">\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"watermark\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section>\n\n\n\n<section id=\"block_a416d2918a1aa63eef193fe972e0909c\" class=\"page-block page-block-image-text-juxta progressive-fade-in page-block-margin-standard page-block-has-bg-color page-block-bg-yellow image-type-default image-position-right\">\n\n\t\n\t\n\t<div class=\"page-block-inner content-width\">\n\n\t\t<div class=\"block-image-text\">\n\t\t\t<div class=\"block-section block-text progressive-fade-in-element progressive-fade-in-element-1\">\n\n\t\t\t\t\t\t\t\t<div class=\"page-block-title\">\n\t\t\t\t\t<div class=\"count count-number font-title\">2020<\/div>\n\n\t\t\t\t\t<h2 class=\"title title-2\">R\u00e9flecteur Takes Shape<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"the-block-text wysiwyg\">\n\t\t\t\t\t<p>The transition from Installations M\u00e9dia-Pub to R\u00e9flecteur in 2020 was more than just a name change. It marked a new, modern, and ambitious identity that reflects the company\u2019s evolution and its commitment to delivering custom solutions in signage, wayfinding, and public art. Behind the new name remains the same passionate team, driven to make every project shine.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"block-section block-image progressive-fade-in-element progressive-fade-in-element-2\">\n\n\t\t\t\t\n\t\t\t\t<a href=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2026\/04\/r-reflecteur.jpg\" title=\"Enlarge image\" class=\"block-image-link link-type-enlarge lightbox is-link\">\n\n\t\t\t\t\t<div class=\"block-image-wrapper rounded  wrap-fit-square-image\">\n\n\t\t\t\t\t\t<img data-src-small=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2026\/04\/r-reflecteur-350x350.jpg\" width=\"350\" height=\"350\" data-src-medium=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2026\/04\/r-reflecteur-640x750.jpg\" data-width-medium=\"640\" data-height-medium=\"750\" data-src-large=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2026\/04\/r-reflecteur.jpg\" data-width-large=\"640\" data-height-large=\"800\" data-src-xlarge=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2026\/04\/r-reflecteur.jpg\" data-width-xlarge=\"640\" data-height-xlarge=\"800\" class=\"the-block-image img-check fit-image lazy portrait\" alt=\"\">\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section>\n\n\n\n<section id=\"block_8d107118a3e5f5cf627fc5e66b665fcf\" class=\"page-block page-block-image-text-juxta progressive-fade-in page-block-margin-standard page-block-bg-none image-type-default image-position-left\">\n\n\t\n\t\n\t<div class=\"page-block-inner content-width\">\n\n\t\t<div class=\"block-image-text\">\n\t\t\t<div class=\"block-section block-text progressive-fade-in-element progressive-fade-in-element-1\">\n\n\t\t\t\t\t\t\t\t<div class=\"page-block-title\">\n\t\t\t\t\t<div class=\"count count-number font-title\">2022<\/div>\n\n\t\t\t\t\t<h2 class=\"title title-2\">A Self-Managed Approach<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"the-block-text wysiwyg\">\n\t\t\t\t\t<p>With its shift toward a self-managed organization, R\u00e9flecteur places strong emphasis on local impact and sustainable development. Each team member is encouraged to actively contribute to the growth of the community by combining expertise and creativity. The company has become a space where innovation, creative freedom, and collaboration come together in every project.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"block-section block-image progressive-fade-in-element progressive-fade-in-element-2\">\n\n\t\t\t\t\n\t\t\t\t<a href=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/reunion-officielle-1400x933.jpg\" title=\"Enlarge image\" class=\"block-image-link link-type-enlarge lightbox is-link\">\n\n\t\t\t\t\t<div class=\"block-image-wrapper rounded  wrap-fit-square-image\">\n\n\t\t\t\t\t\t<img data-src-small=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/reunion-officielle-350x350.jpg\" width=\"350\" height=\"350\" data-src-medium=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/reunion-officielle-750x750.jpg\" data-width-medium=\"750\" data-height-medium=\"750\" data-src-large=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/reunion-officielle-1200x1200.jpg\" data-width-large=\"1200\" data-height-large=\"1200\" data-src-xlarge=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/reunion-officielle-1200x1200.jpg\" data-width-xlarge=\"1200\" data-height-xlarge=\"1200\" class=\"the-block-image img-check fit-image lazy landscape\" alt=\"\">\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"watermark\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section>\n\n\n\n<section id=\"block_f6e97d0f352a44edf05b799aaea42584\" class=\"page-block page-block-image-text-juxta progressive-fade-in page-block-margin-standard page-block-bg-none image-type-default image-position-left\">\n\n\t\n\t\n\t<div class=\"page-block-inner content-width\">\n\n\t\t<div class=\"block-image-text\">\n\t\t\t<div class=\"block-section block-text progressive-fade-in-element progressive-fade-in-element-1\">\n\n\t\t\t\t\t\t\t\t<div class=\"page-block-title\">\n\t\t\t\t\t<div class=\"count count-number font-title\">2025<\/div>\n\n\t\t\t\t\t<h2 class=\"title title-2\">Today: 20 Years of Passion<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"the-block-text wysiwyg\">\n\t\t\t\t\t<p>By 2025, the team has grown to 14 members, including a signmaker with over 40 years of experience. Since 2005, more than 15,000 projects have come to life in R\u00e9flecteur\u2019s workshop\u2014from illuminated signage to custom art installations. Each piece carries the unique imprint of the team. Every cut letter, every metal structure, and every installed panel tells a story of passion, expertise, and pride.<\/p>\n\n<p>Marc-Andr\u00e9 and Genevi\u00e8ve sum up the spirit of R\u00e9flecteur perfectly:<\/p>\n\n<p>\u201cWe aim to give our collaborators the freedom to contribute to the visual appeal and enrichment of our community. Behind every project is a passionate multidisciplinary team, a state-of-the-art workshop, and a company culture where creating together is truly rewarding.\u201d<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"block-section block-image progressive-fade-in-element progressive-fade-in-element-2\">\n\n\t\t\t\t\n\t\t\t\t<a href=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/diner-pizza-2-1400x933.jpg\" title=\"Enlarge image\" class=\"block-image-link link-type-enlarge lightbox is-link\">\n\n\t\t\t\t\t<div class=\"block-image-wrapper rounded  wrap-fit-square-image\">\n\n\t\t\t\t\t\t<img data-src-small=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/diner-pizza-2-350x350.jpg\" width=\"350\" height=\"350\" data-src-medium=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/diner-pizza-2-750x750.jpg\" data-width-medium=\"750\" data-height-medium=\"750\" data-src-large=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/diner-pizza-2-1200x1200.jpg\" data-width-large=\"1200\" data-height-large=\"1200\" data-src-xlarge=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/05\/diner-pizza-2-1200x1200.jpg\" data-width-xlarge=\"1200\" data-height-xlarge=\"1200\" class=\"the-block-image img-check fit-image lazy landscape\" alt=\"\">\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"watermark\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section>\n\n\n\n<section id=\"block_61f08d990ce8cabd1a13623d4aa546be\" class=\"page-block page-block-simple-text progressive-fade-in page-block-margin-standard page-block-has-bg-color page-block-bg-white title-position-left\">\n\n\t\n\t\t<div class=\"bg-vecto-img bg-vecto-img-none\"><\/div>\n\t\n\t<div class=\"page-block-inner content-width\">\n\n\t\t\n\t\t\t\t<h2 class=\"page-block-title title-2 progressive-fade-in-element progressive-fade-in-element-1\">Thank You !<\/h2>\n\t\t\n\t\t\t\t<div class=\"page-block-text wysiwyg progressive-fade-in-element progressive-fade-in-element-2\"><p>This anniversary is, above all, a celebration:<\/p>\n\n<ul>\n<li><strong>To our clients<\/strong>, for their trust and inspiration over the past 20 years,<\/li>\n<li><strong>To our team<\/strong>, for their boldness, creativity, and heart,<\/li>\n<li><strong>To our community<\/strong>, for its support and for championing local ideas.<\/li>\n<\/ul>\n<p>Twenty years later, R\u00e9flecteur continues to bring light to fa\u00e7ades, streets, and ideas. Twenty years of creativity, boldness, and ambitious projects\u2014and the story is only just beginning.<\/p><\/div>\n\t\t\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"acf":[],"_links":{"self":[{"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/posts\/2783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/comments?post=2783"}],"version-history":[{"count":4,"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/posts\/2783\/revisions"}],"predecessor-version":[{"id":2794,"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/posts\/2783\/revisions\/2794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/media\/2787"}],"wp:attachment":[{"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/media?parent=2783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/categories?post=2783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/tags?post=2783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}