{"id":2447,"date":"2025-06-01T15:43:25","date_gmt":"2025-06-01T19:43:25","guid":{"rendered":"https:\/\/reflecteur.ca\/projets\/paramount\/"},"modified":"2025-08-13T15:54:55","modified_gmt":"2025-08-13T19:54:55","slug":"paramount","status":"publish","type":"project","link":"https:\/\/reflecteur.ca\/en\/projets\/paramount\/","title":{"rendered":"Paramount\u00a0"},"content":{"rendered":"<header class=\"page-hero page-hero- hero-size-cpt_single progressive-fade-in\">\n\n\t<div class=\"hero-inner content-width\">\n\n\t\t\n\t\t<div class=\"content-block progressive-fade-in-element progressive-fade-in-element-1\">\n\t\t\t<div class=\"content-block-inner\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"text wysiwyg\"><p><span class=\"TextRun SCXW40728697 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW40728697 BCX8\">The iconic marquee of the former Paramount cinema in Rouyn-Noranda, a heritage symbol from the 1960s, has been fully restored to its former glory thanks to a meticulous renovation that blends historical preservation with modern flair. Initiated by Les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW40728697 BCX8\">Frangines<\/span><span class=\"NormalTextRun SCXW40728697 BCX8\"> in partnership with Construction N. Martel, this transformation aimed to breathe new life into a legendary building now repurposed as a performance venue and restaurant. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW40728697 BCX8\">Reflecteur<\/span><span class=\"NormalTextRun SCXW40728697 BCX8\"> was commissioned to design, fabricate, and install a new sign that would remain faithful to the original spirit while incorporating contemporary lighting elements. This project perfectly reflects <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW40728697 BCX8\">Reflecteur\u2019s<\/span><span class=\"NormalTextRun SCXW40728697 BCX8\"> mission: blending heritage, custom design, and technological innovation.<\/span><\/span><span class=\"EOP SCXW40728697 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\n<\/header>\n<section id=\"block_a72774fadb5aecc630b36a55aa3397c0\" class=\"page-block page-block-gallery progressive-fade-in page-block-margin-standard page-block-bg-none\">\n\n\t\n\t<div class=\"page-block-inner content-width\">\n\n\t\n\t\t\n\t\t\n\t\t<div class=\"gallery\">\n\t\t\t<div class=\"gallery-inner\"><ul class=\"the-gallery lightbox-gallery\" data-gallery-el-class=\"gallery-block_a72774fadb5aecc630b36a55aa3397c0-lightbox-gallery-el\">\n<li class=\"gallery-el\">\n<a href=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/06\/2017_le-paramount_marquise_lum_1-1400x1051.jpg\" data-title=\"2017_Le Paramount_Marquise_Lum_1\" class=\"lightbox-gallery-el wrap-fit-image gallery-block_a72774fadb5aecc630b36a55aa3397c0-lightbox-gallery-el\">\n<img data-src-small=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/06\/2017_le-paramount_marquise_lum_1-350x350.jpg\" width=\"350\" height=\"350\" data-src-medium=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/06\/2017_le-paramount_marquise_lum_1-750x750.jpg\" data-width-medium=\"750\" data-height-medium=\"750\" data-src-large=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/06\/2017_le-paramount_marquise_lum_1-1200x1200.jpg\" data-width-large=\"1200\" data-height-large=\"1200\" data-src-xlarge=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/06\/2017_le-paramount_marquise_lum_1-1200x1200.jpg\" data-width-xlarge=\"1200\" data-height-xlarge=\"1200\" class=\"the-block-image img-check fit-image lazy rounded landscape\" alt=\"\"><\/a>\n<\/li>\n<li class=\"gallery-el\">\n<a href=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/06\/installation-marquise-1400x1050.jpg\" data-title=\"Installation marquise\" class=\"lightbox-gallery-el wrap-fit-image gallery-block_a72774fadb5aecc630b36a55aa3397c0-lightbox-gallery-el\">\n<img data-src-small=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/06\/installation-marquise-350x350.jpg\" width=\"350\" height=\"350\" data-src-medium=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/06\/installation-marquise-750x750.jpg\" data-width-medium=\"750\" data-height-medium=\"750\" data-src-large=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/06\/installation-marquise-1200x1200.jpg\" data-width-large=\"1200\" data-height-large=\"1200\" data-src-xlarge=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/06\/installation-marquise-1200x1200.jpg\" data-width-xlarge=\"1200\" data-height-xlarge=\"1200\" class=\"the-block-image img-check fit-image lazy rounded landscape\" alt=\"\"><\/a>\n<\/li>\n<li class=\"gallery-el\">\n<a href=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/06\/installation-maquise-lumineuse-1050x1400.jpg\" data-title=\"Installation maquise lumineuse\" class=\"lightbox-gallery-el wrap-fit-image gallery-block_a72774fadb5aecc630b36a55aa3397c0-lightbox-gallery-el\">\n<img data-src-small=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/06\/installation-maquise-lumineuse-350x350.jpg\" width=\"350\" height=\"350\" data-src-medium=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/06\/installation-maquise-lumineuse-750x750.jpg\" data-width-medium=\"750\" data-height-medium=\"750\" data-src-large=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/06\/installation-maquise-lumineuse-1200x1200.jpg\" data-width-large=\"1200\" data-height-large=\"1200\" data-src-xlarge=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/06\/installation-maquise-lumineuse-1200x1200.jpg\" data-width-xlarge=\"1200\" data-height-xlarge=\"1200\" class=\"the-block-image img-check fit-image lazy rounded portrait\" alt=\"\"><\/a>\n<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div>\n\n\t\n\t<\/div>\n<\/section>\n\n<section id=\"block_5efa13cba67a21af6e250dc6bd7b7f7b\" class=\"page-block page-block-simple-text progressive-fade-in page-block-margin-standard page-block-bg-none title-position-left\">\n\n\t\n\t\t<div class=\"bg-vecto-img bg-vecto-img-none\"><\/div>\n\t\n\t<div class=\"page-block-inner content-width\">\n\n\t\t\n\t\t\t\t<h2 class=\"page-block-title title-2 progressive-fade-in-element progressive-fade-in-element-1\">Marquee<\/h2>\n\t\t\n\t\t\t\t<div class=\"page-block-text wysiwyg progressive-fade-in-element progressive-fade-in-element-2\"><p><span data-contrast=\"auto\">Restoring the Paramount marquee was more than just a signage project, it was a living tribute to Rouyn-Noranda\u2019s cultural history. A symbol of the golden era of neighborhood cinemas, this iconic sign was carefully reimagined to preserve its legacy while meeting today\u2019s visual and technical standards.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n\n<p><span data-contrast=\"auto\">Dating back to the 1960s, the marquee was one of the last remaining heritage structures of its kind in the region. Its distinctive silhouette and nostalgic glow made it a downtown landmark. The project, led by Les Frangines and managed structurally by Construction N. Martel, allowed Reflecteur to apply its expertise to bring it back to life, while enhancing its visual impact with a modern twist.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n\n<p><span data-contrast=\"auto\">Reflecteur\u2019s mission was to create a sign that respected the original shape and style, while integrating modern technology. Two large backlit message boards with interchangeable letters now allow for customized messaging based on the venue\u2019s programming. Around the structure, nearly one hundred LED bulbs recreate the nostalgic glow of classic cinemas, with the energy efficiency of today.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n\n<p><span data-contrast=\"auto\">The name \u201cPARAMOUNT,\u201d displayed on two separate freestanding letter signs, acts as a strong visual anchor in the heart of the city. The reverse channel lettering used for the logo adds a contemporary touch while maintaining the facade\u2019s classic aesthetic. This mix of typography, lighting, and dimensional elements gives the marquee a commanding presence, both day and night.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n\n<p><span data-contrast=\"auto\">The installation required meticulous coordination between teams: removal of the old sign, precise measurements of the restored structure, and fine adjustments during the final installation. The technical challenge was significant, but it was executed with precision to ensure stability, aesthetic integrity, and long-term durability.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n\n<p><span data-contrast=\"auto\">This project embodies Reflecteur\u2019s approach: transforming historically significant sites into modern visual landmarks, while honoring their original essence. Today, the restored marquee plays a central role in the cultural revitalization of the downtown area, drawing a new audience while rekindling cherished memories among former moviegoers.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p><\/div>\n\t\t\n\t<\/div>\n<\/section>\n<section id=\"block_b4f593405bf5be841215864c19ece003\" class=\"page-block page-block-columns progressive-fade-in page-block-margin-standard page-block-has-bg-color page-block-bg-blue expected-columns-3\">\n\n\t\n\t<div class=\"page-block-inner content-width\">\n\n\t\n\t\t<div class=\"page-block-header\">\n\n\t\t\t\t\t\t<div class=\"page-block-header-element block-title\">\n\t\t\t\t<h2 class=\"page-block-title title-2 progressive-fade-in-element progressive-fade-in-element-1\">At a Glance <\/h2>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t\t<div class=\"block-columns\">\n\n\t\t\t\t\t\t<div class=\"block-column progressive-fade-in-element progressive-fade-in-element-2\">\n\t\t\t\t\t\t\t\t<div class=\"text wysiwyg\">\n\t\t\t\t\t<h3><span class=\"TextRun SCXW37758670 BCX8\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW37758670 BCX8\" data-ccp-parastyle=\"No Spacing\">Services<\/span><\/span><\/h3>\n\n<p><span data-ccp-props=\"{}\"><span class=\"TextRun SCXW93703218 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW93703218 BCX8\">Graphic Design<\/span><\/span><span class=\"EOP SCXW93703218 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span> <\/span><\/p>\n\n<p><span class=\"TextRun SCXW57249598 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW57249598 BCX8\">Sign Fabrication<\/span><\/span><span class=\"EOP SCXW57249598 BCX8\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n\n<p><span class=\"TextRun SCXW259459984 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259459984 BCX8\">Sign Installation<\/span><\/span><span class=\"EOP SCXW259459984 BCX8\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"block-column progressive-fade-in-element progressive-fade-in-element-3\">\n\t\t\t\t\t\t\t\t<div class=\"text wysiwyg\">\n\t\t\t\t\t<h3><span class=\"TextRun SCXW243263362 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW243263362 BCX8\">Materials Used<\/span><\/span><span class=\"EOP SCXW243263362 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n\n<p><span class=\"TextRun SCXW233537410 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW233537410 BCX8\">Aluminum<\/span><\/span><span class=\"EOP SCXW233537410 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\n<p><span class=\"TextRun SCXW202220875 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW202220875 BCX8\">Steel<\/span><\/span><span class=\"EOP SCXW202220875 BCX8\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n\n<p><span data-ccp-props=\"{}\"><span class=\"TextRun SCXW266957177 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW266957177 BCX8\">Wood<\/span><\/span><span class=\"EOP SCXW266957177 BCX8\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span> <\/span><\/p>\n\n<p><span class=\"TextRun SCXW107220859 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW107220859 BCX8\">Acrylic<\/span><\/span><span class=\"EOP SCXW107220859 BCX8\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n\n<p><span data-contrast=\"auto\">PVC<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\n<p><span data-ccp-props=\"{}\"><span class=\"TextRun SCXW104906350 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104906350 BCX8\">LED Lighting<\/span><\/span><span class=\"EOP SCXW104906350 BCX8\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span> <\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"block-column progressive-fade-in-element progressive-fade-in-element-4\">\n\t\t\t\t\t\t\t\t<div class=\"text wysiwyg\">\n\t\t\t\t\t<h3><span class=\"TextRun SCXW36270175 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW36270175 BCX8\">Year &amp; Partners<\/span><\/span><span class=\"EOP SCXW36270175 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n\n<p><span class=\"TextRun SCXW186978610 BCX8\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW186978610 BCX8\">2017<\/span><\/span><\/p>\n\n<p><span data-contrast=\"auto\">Les Frangines<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\n<p><span data-contrast=\"auto\">Construction N. Martel<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t\n\t<\/div>\n<\/section>","protected":false},"featured_media":1816,"template":"","project-type":[30],"class_list":["post-2447","project","type-project","status-publish","has-post-thumbnail","hentry","project-type-wall-signs"],"acf":[],"_links":{"self":[{"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/project\/2447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":3,"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/project\/2447\/revisions"}],"predecessor-version":[{"id":2450,"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/project\/2447\/revisions\/2450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/media\/1816"}],"wp:attachment":[{"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/media?parent=2447"}],"wp:term":[{"taxonomy":"project-type","embeddable":true,"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/project-type?post=2447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}