{"id":2718,"date":"2025-11-26T13:30:23","date_gmt":"2025-11-26T18:30:23","guid":{"rendered":"https:\/\/reflecteur.ca\/projets\/temiscamingue-rcm\/"},"modified":"2026-07-15T07:55:13","modified_gmt":"2026-07-15T11:55:13","slug":"superbol","status":"publish","type":"project","link":"https:\/\/reflecteur.ca\/en\/projets\/superbol\/","title":{"rendered":"Superbol"},"content":{"rendered":"<header class=\"page-hero page-hero- hero-size-cpt_single progressive-fade-in\">\n\n\t<div class=\"hero-inner content-width\">\n\n\t\t\n\t\t<div class=\"content-block progressive-fade-in-element progressive-fade-in-element-1\">\n\t\t\t<div class=\"content-block-inner\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"text wysiwyg\"><p>For the opening of its new downtown Rouyn-Noranda location in 2025, Superbol wanted a bold, cohesive, and memorable visual environment. Large-scale murals, an illuminated exterior sign, an interior wall sign, and eye-catching window graphics all needed to work together to express the playful, colorful world of the brand. The visuals were designed by agency 26 Branding, then entrusted to R\u00e9flecteur, who transformed this artistic direction into a tangible spatial experience. From the window treatments to the interior murals, every element was designed to create an immersive, dynamic setting that reflects Superbol\u2019s vibrant personality<\/p>\n<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\n<\/header>\n\n\n<section id=\"block_fff8bc26e9514bd16e8767f4755a74f9\" class=\"page-block page-block-gallery progressive-fade-in page-block-margin-standard page-block-bg-none\">\n\n\t\n\t<div class=\"page-block-inner content-width\">\n\n\t\n\t\t\n\t\t\n\t\t<div class=\"gallery\">\n\t\t\t<div class=\"gallery-inner\"><ul class=\"the-gallery lightbox-gallery\" data-gallery-el-class=\"gallery-block_fff8bc26e9514bd16e8767f4755a74f9-lightbox-gallery-el\">\n<li class=\"gallery-el\">\n<a href=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6282-1400x934.jpg\" data-title=\"_DSF6282\" class=\"lightbox-gallery-el wrap-fit-image gallery-block_fff8bc26e9514bd16e8767f4755a74f9-lightbox-gallery-el\">\n<img data-src-small=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6282-350x350.jpg\" width=\"350\" height=\"350\" data-src-medium=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6282-750x750.jpg\" data-width-medium=\"750\" data-height-medium=\"750\" data-src-large=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6282-1200x1067.jpg\" data-width-large=\"1200\" data-height-large=\"1067\" data-src-xlarge=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6282-1200x1067.jpg\" data-width-xlarge=\"1200\" data-height-xlarge=\"1067\" class=\"the-block-image img-check fit-image lazy rounded landscape\" alt=\"\"><\/a>\n<\/li>\n<li class=\"gallery-el\">\n<a href=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6273-1400x934.jpg\" data-title=\"_DSF6273\" class=\"lightbox-gallery-el wrap-fit-image gallery-block_fff8bc26e9514bd16e8767f4755a74f9-lightbox-gallery-el\">\n<img data-src-small=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6273-350x350.jpg\" width=\"350\" height=\"350\" data-src-medium=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6273-750x750.jpg\" data-width-medium=\"750\" data-height-medium=\"750\" data-src-large=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6273-1200x1067.jpg\" data-width-large=\"1200\" data-height-large=\"1067\" data-src-xlarge=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6273-1200x1067.jpg\" data-width-xlarge=\"1200\" data-height-xlarge=\"1067\" class=\"the-block-image img-check fit-image lazy rounded landscape\" alt=\"\"><\/a>\n<\/li>\n<li class=\"gallery-el\">\n<a href=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6276-1400x934.jpg\" data-title=\"_DSF6276\" class=\"lightbox-gallery-el wrap-fit-image gallery-block_fff8bc26e9514bd16e8767f4755a74f9-lightbox-gallery-el\">\n<img data-src-small=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6276-350x350.jpg\" width=\"350\" height=\"350\" data-src-medium=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6276-750x750.jpg\" data-width-medium=\"750\" data-height-medium=\"750\" data-src-large=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6276-1200x1067.jpg\" data-width-large=\"1200\" data-height-large=\"1067\" data-src-xlarge=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6276-1200x1067.jpg\" data-width-xlarge=\"1200\" data-height-xlarge=\"1067\" class=\"the-block-image img-check fit-image lazy rounded landscape\" alt=\"\"><\/a>\n<\/li>\n<li class=\"gallery-el\">\n<a href=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6277-1400x934.jpg\" data-title=\"_DSF6277\" class=\"lightbox-gallery-el wrap-fit-image gallery-block_fff8bc26e9514bd16e8767f4755a74f9-lightbox-gallery-el\">\n<img data-src-small=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6277-350x350.jpg\" width=\"350\" height=\"350\" data-src-medium=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6277-750x750.jpg\" data-width-medium=\"750\" data-height-medium=\"750\" data-src-large=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6277-1200x1200.jpg\" data-width-large=\"1200\" data-height-large=\"1200\" data-src-xlarge=\"https:\/\/reflecteur.ca\/wp-content\/uploads\/2025\/11\/dsf6277-1200x1200.jpg\" data-width-xlarge=\"1200\" data-height-xlarge=\"1200\" class=\"the-block-image img-check fit-image lazy rounded landscape\" alt=\"\"><\/a>\n<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div>\n\n\t\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"block_bcfd22a8ad4aa5806ee63cf638950137\" class=\"page-block page-block-simple-text progressive-fade-in page-block-margin-standard page-block-bg-none title-position-left\">\n\n\t\n\t\t<div class=\"bg-vecto-img bg-vecto-img-none\"><\/div>\n\t\n\t<div class=\"page-block-inner content-width\">\n\n\t\t\n\t\t\t\t<h2 class=\"page-block-title title-2 progressive-fade-in-element progressive-fade-in-element-1\">Complete branch branding<\/h2>\n\t\t\n\t\t\t\t<div class=\"page-block-text wysiwyg progressive-fade-in-element progressive-fade-in-element-2\"><p>Beyond simply opening a new service point, the layout of the Superbol location aimed to orchestrate a complete visual experience. Based on the visuals provided by 26 Branding, R\u00e9flecteur worked on translating the graphic universe into the physical space: how to bring the illustrations, colors, and characters to life through the walls, windows, and signage. Each surface thus became an area of expression, whether large interior murals, the exterior sign, or the window treatments, all contributing to a coherent, energetic, and instantly recognizable environment.<\/p>\n<p>Outside, the storefront windows play a central role in the customer experience. They were fully wrapped to create visuals that are both marketing-oriented and immersive, immediately catching the eye of passersby. Beyond the decorative aspect, the graphics also incorporate door hours and wayfinding elements, combining practical information with visual impact. The result is a dynamic, bright, and irresistibly inviting fa\u00e7ade that stands out in the downtown commercial landscape.<\/p>\n<p>The exterior sign completes this staging. It is built on an aluminum composite (ACM) background, fully covered with a vibrant full-color digital print that reflects Superbol\u2019s graphic universe. On this colorful base, black PVC letters are installed using aluminum stand-offs, creating a subtle, professional relief effect. Part of the logo, particularly the brand\u2019s signature characters, is also reproduced using digital print, ensuring faithful continuity with the visual language developed by 26 Branding. External lighting highlights the entire composition, ensuring excellent legibility and a strong presence, even in the evening.<\/p>\n<p>Inside, the brand universe unfolds through two murals with distinct personalities. The first, in a bold, bright yellow, becomes a true focal point. It embodies Superbol\u2019s playful, joyful side and helps establish a warm, energetic atmosphere. Produced using a digital print on repositionable adhesive vinyl, this mural was designed to offer both rich graphic detail and flexibility. The chosen material allows for precise installation, excellent durability over time, and the option to make future adjustments or replacements without damaging the surfaces.<\/p>\n<p>The second mural adopts a more understated tone while maintaining a strong identity. It features a black brick pattern with touches of graffiti that create an interesting visual contrast. This composition gives character to the wall that hosts the interior wall sign. Made of white PVC, this sign reprises the approach used for the PVC of the exterior sign, ensuring consistent volumes and finishes. Positioned at the heart of this mural, it acts as a strong visual signature, completing the interior d\u00e9cor and firmly anchoring Superbol\u2019s identity in the space.<\/p>\n<p>By bringing together exterior dressing, signage, murals, and signs within a unified approach, this project demonstrates how a brand identity can be translated concretely into the built environment. The collaboration between 26 Branding and R\u00e9flecteur has resulted in a space that is functional, immersive, and distinctive, where every detail contributes to the overall experience.<\/p><\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n\n<section id=\"block_a0f4aa3216199fc81384e441d96b7f2f\" class=\"page-block page-block-columns progressive-fade-in page-block-margin-standard page-block-has-bg-color page-block-bg-blue expected-columns-3\">\n\n\t\n\t<div class=\"page-block-inner content-width\">\n\n\t\n\t\t<div class=\"page-block-header\">\n\n\t\t\t\t\t\t<div class=\"page-block-header-element block-title\">\n\t\t\t\t<h2 class=\"page-block-title title-2 progressive-fade-in-element progressive-fade-in-element-1\">At a Glance <\/h2>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t\t<div class=\"block-columns\">\n\n\t\t\t\t\t\t<div class=\"block-column progressive-fade-in-element progressive-fade-in-element-2\">\n\t\t\t\t\t\t\t\t<div class=\"text wysiwyg\">\n\t\t\t\t\t<h3><span class=\"TextRun SCXW37758670 BCX8\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW37758670 BCX8\" data-ccp-parastyle=\"No Spacing\">Services<\/span><\/span><\/h3>\n<p><span class=\"TextRun SCXW79317545 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW79317545 BCX8\">Sign Fabrication<\/span><\/span><span class=\"EOP SCXW79317545 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW249225937 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249225937 BCX8\">Sign Installation<\/span><\/span><span class=\"EOP SCXW249225937 BCX8\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW168910430 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW168910430 BCX8\">Graphic Design<\/span><\/span><span class=\"EOP SCXW168910430 BCX8\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<p>Lettering<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"block-column progressive-fade-in-element progressive-fade-in-element-3\">\n\t\t\t\t\t\t\t\t<div class=\"text wysiwyg\">\n\t\t\t\t\t<h3><span class=\"TextRun SCXW37416307 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW37416307 BCX8\">Materials Used<\/span><\/span><span class=\"EOP SCXW37416307 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p>Aluminium\u00a0<\/p>\n<p>Acrylic<\/p>\n<p>Aluminum Composite Material (ACM)<\/p>\n<p>Adhesive Vinyl<\/p>\n<p>Digital Printing<\/p>\n<p>Paint\u00a0<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"block-column progressive-fade-in-element progressive-fade-in-element-4\">\n\t\t\t\t\t\t\t\t<div class=\"text wysiwyg\">\n\t\t\t\t\t<h3><span class=\"TextRun SCXW152112086 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW152112086 BCX8\">Year &amp; Partners<\/span><\/span><span class=\"EOP SCXW152112086 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p>2025<\/p>\n<p>Superbol<\/p>\n<p>26 Branding<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t\n\t<\/div>\n<\/section>","protected":false},"featured_media":2941,"template":"","project-type":[34,30],"class_list":["post-2718","project","type-project","status-publish","has-post-thumbnail","hentry","project-type-lettering","project-type-wall-signs"],"acf":[],"_links":{"self":[{"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/project\/2718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":2,"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/project\/2718\/revisions"}],"predecessor-version":[{"id":2956,"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/project\/2718\/revisions\/2956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/media\/2941"}],"wp:attachment":[{"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/media?parent=2718"}],"wp:term":[{"taxonomy":"project-type","embeddable":true,"href":"https:\/\/reflecteur.ca\/en\/wp-json\/wp\/v2\/project-type?post=2718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}