BRIO Microbrasseur

A wave of renewal is sweeping through Main Street. Le Trèfle Noir Brasserie Artisanale is entering a new chapter as it becomes BRIO Microbrasser, marking a return to its roots with on-site craft beer production once again at the heart of the space. With the acquisition of new equipment, the team can now resume brewing on-site and fully explore its creativity.

This transformation is part of a broader modernization effort. The space has undergone a complete refresh, including the development of a bold and distinctive new visual identity. Today, BRIO Microbrasser positions itself as a dynamic player in the regional craft brewing scene, relying on innovation, expertise, and a welcoming atmosphere to deliver a unique experience.

To support this repositioning, Réflecteur was commissioned to design, fabricate, and install a sign that reflects this renewed brand image. We created a custom illuminated wall sign that combines multiple lighting techniques to achieve a distinctive visual effect.

The concept features push-through fabrication with an acrylic backing, paired with a reverse channel illuminated outline. This combination provides both face illumination and a halo lighting effect, creating depth and a striking visual signature, day and night. The selected materials—aluminum, acrylic, paint, and translucent vinyl—ensure durability, precision, and a high-quality finish.

This custom project reflects a creative approach supported by rigorous execution, perfectly aligned with the bold spirit of BRIO Microbrasser. Réflecteur is proud to have contributed to this transformation and to see this new identity come to life within the urban environment.