Superbol

Beyond simply opening a new service point, the layout of the Superbol location aimed to orchestrate a complete visual experience. Based on the visuals provided by 26 Branding, Réflecteur worked on translating the graphic universe into the physical space: how to bring the illustrations, colors, and characters to life through the walls, windows, and signage. Each surface thus became an area of expression, whether large interior murals, the exterior sign, or the window treatments, all contributing to a coherent, energetic, and instantly recognizable environment.

Outside, the storefront windows play a central role in the customer experience. They were fully wrapped to create visuals that are both marketing-oriented and immersive, immediately catching the eye of passersby. Beyond the decorative aspect, the graphics also incorporate door hours and wayfinding elements, combining practical information with visual impact. The result is a dynamic, bright, and irresistibly inviting façade that stands out in the downtown commercial landscape.

The exterior sign completes this staging. It is built on an aluminum composite (ACM) background, fully covered with a vibrant full-color digital print that reflects Superbol’s graphic universe. On this colorful base, black PVC letters are installed using aluminum stand-offs, creating a subtle, professional relief effect. Part of the logo, particularly the brand’s signature characters, is also reproduced using digital print, ensuring faithful continuity with the visual language developed by 26 Branding. External lighting highlights the entire composition, ensuring excellent legibility and a strong presence, even in the evening.

Inside, the brand universe unfolds through two murals with distinct personalities. The first, in a bold, bright yellow, becomes a true focal point. It embodies Superbol’s playful, joyful side and helps establish a warm, energetic atmosphere. Produced using a digital print on repositionable adhesive vinyl, this mural was designed to offer both rich graphic detail and flexibility. The chosen material allows for precise installation, excellent durability over time, and the option to make future adjustments or replacements without damaging the surfaces.

The second mural adopts a more understated tone while maintaining a strong identity. It features a black brick pattern with touches of graffiti that create an interesting visual contrast. This composition gives character to the wall that hosts the interior wall sign. Made of white PVC, this sign reprises the approach used for the PVC of the exterior sign, ensuring consistent volumes and finishes. Positioned at the heart of this mural, it acts as a strong visual signature, completing the interior décor and firmly anchoring Superbol’s identity in the space.

By bringing together exterior dressing, signage, murals, and signs within a unified approach, this project demonstrates how a brand identity can be translated concretely into the built environment. The collaboration between 26 Branding and Réflecteur has resulted in a space that is functional, immersive, and distinctive, where every detail contributes to the overall experience.